Through a series of exercises, this lesson on customer needs ensures that learners will master a key objective - knowing how to identify the difference between an Explicit Need and an Implied Need.
Notice in the first exercise that Huthwaite requires learners to engage in a multi-step task and provides delayed feedback to encourage learners to deduce the learning objective themselves. The key concept is then reinforced through drag-and-drop exercises that offer both delayed and immediate feedback. The highly interactive nature of the lesson ensures that learners will walk away with skills they will use on the job.
To meet the needs of its global audience, Huthwaite also used SmartBuilder's translation feature to create and manage various language versions. To view an example, go to the links to the English and German versions provided above.
The Insider's Perspective
"It was really important for us to be able to build e-learning content that met the quality levels that we had established for our classroom training, coaching and consulting services. We knew that the only way to deliver measurable results, was by creating highly interactive and engaging content. We have definitely accomplished this with our course."
Rob Taylor
E-learning Manager
Huthwaite International
About Huthwaite International:
Huthwaite International is a global sales training company that for over 35 years has carried out research and analysis to improve sales performance. Its renowned SPIN® sales model revolutionized the world of sales and defines consultative selling to this day.
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