Huthwaite International is a global sales training company that for over 30 years has carried out research and analysis to improve sales performance on every type of sales situation you can imagine. During that time they have observed in excess of 40,000 sales calls, isolating the behavioral characteristics that lead to a successful sale.

Huthwaite’s clients include multinational corporations, so Huthwaite used SmartBuilder’s translation capabilities to re-purpose content for learners spread around the globe. SmartBuilder’s collaborative development platform enabled Huthwaite consultants from various international offices to contribute to the development of the e-learning materials.

Furthermore, Huthwaite’s reputation is built on delivering measurable results through behavioral change, so any training delivered online had to meet the quality levels that Huthwaite had established for its classroom training, coaching and consulting services. In selecting SmartBuilder, Huthwaite was able to build interactive and engaging content worthy of their reputation.

Finally, Huthwaite’s training staff includes sales consultants and instructional designers, not programmers. They needed a tool that could be learned quickly, but was flexible enough to produce more than just traditional multiple-choice type interactions.